Serax is a Belgian design platform, founded in 1986, that collaborates with international designers like Ann Demeulemeester and Ottolenghi. They create tableware, lighting, and ceramics known for their craftsmanship and materials. Their pieces grace Michelin-starred restaurants and suit a home intended to last for many years.
Tobias 3 min. læsning
When I unpack a new shipment from Serax, or when I see a customer holding one of their vases, I often feel a particular calm. It is as if each piece carries a story, a thought, that goes beyond the immediate design. It is rare for a brand to bring together so many different expressions under one roof, yet maintain a common thread of quality and thoughtfulness. For me, it is about more than just aesthetics; it is about how an object feels, how it lasts, and how it lives in a home. An object should be able to age gracefully with you. It should be a part of your life, not just a fleeting trend. This is what Serax offers.
The story of Serax begins in 1986 in Antwerp, Belgium. This is where brothers Serge and Axel Van Den Bossche took over their mother's small business, which dealt in flowerpots. They merged their names to Serax and gave the company a new direction. From the start, there was an ambition to create something more than just functional objects. They wanted to create design that spoke to the senses and enriched everyday life. What began with flowerpots has since evolved into a wide range of interiors, lighting, and tableware, now found in homes and restaurants worldwide.
One of the things that makes Serax special is their approach to design. Instead of having one fixed designer, Serax functions as a design platform. This means they collaborate with a wide range of different designers, from renowned names like Ann Demeulemeester and Vincent Van Duysen to chefs like Ottolenghi. This model provides an incredible breadth of expression, but always with a shared understanding of craftsmanship and quality. I have seen how each designer brings their own voice to the collection, whether it is the playful Bottle Stopper Red Fish&fish, the elegant Carafe Transparent + Stopper, or the organic Bowl La MÈre.
It is this diversity that allows one to find a Serax piece that suits almost any interior style. They have an ability to create objects that are both contemporary and timeless, and that can add a personal touch to one's home.
When I unpack a vase like the Owl Vase, I immediately feel the weight and quality of the ceramic. This is not something made in haste, but something carefully considered. Serax is known for using good materials, whether it is glass, ceramic, or porcelain. Their products are often created with both aesthetics and durability in mind. A Jug Blue Charly is not only beautiful to look at, but also robust enough for daily use at the dining table. These are the kinds of details that matter when furnishing a home you wish to keep for many years.
I have seen many of their glasses, such as Glass M Green Fish & Fish, withstand countless dinners and washes, without losing their color or shine. This testifies to a production process focused on longevity. For me, it is important that the furniture and home decor we sell at Houmøllers can withstand being used. Serax delivers exactly that – design created to live with.
Choosing a piece from Serax for your home is choosing something that can stay with you for many years. It is not a trend, but an expression of enduring quality and a design that can stand alone or be part of a larger collection. Whether for table settings or as a decorative element, a Serax product brings a sense of craftsmanship and history into the room. Their ability to combine functionality with a unique aesthetic expression, often inspired by nature or everyday objects, makes their items feel personal and well-considered.
My best advice is to choose the pieces that speak to you. Serax offers so many different expressions that there is something for every taste. Choose what feels right in your hand, and what you can see yourself using and enjoying every day. This is how you create a home that feels authentic and lasting.
Serax is known as a Belgian design platform that collaborates with renowned designers to create unique interiors, lighting, and tableware. Their products combine functionality with a strong aesthetic expression and are used in homes and Michelin-starred restaurants.
Serax collaborates with a wide range of international designers and creative personalities. Among them are names like Ann Demeulemeester, Ottolenghi, and Vincent Van Duysen, each contributing their unique perspective to Serax's collections.
Serax uses a variety of high-quality materials in their products. This often includes ceramic, porcelain, and glass. The choice of materials ensures durability and a tactile experience, emphasizing Serax's focus on craftsmanship and quality.
Choosing Serax for your home means investing in design created to last. Serax products are timeless in their expression and robust in their materials, making them suitable for a home that will be used and enjoyed for many years to come.
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