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The brand

Hübsch

Hübsch was founded in 2010 by Flemming Hussak, Jannie Krüger and Daniel Henriksen — three Danes united by a shared affection for Scandinavian design and a wish to bring a little happiness into the home. The name itself, borrowed from German for pretty, hints at the brand's quietly playful spirit. From their base in Jutland, Hübsch designs furniture, lighting, textiles and accessories rooted in Nordic restraint but never afraid of warmth — natural oak, brass, terrazzo, soft curves and considered colour. Two collections a year, each one a small invitation to live a little more beautifully.

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