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The brand

Serax

Serax was founded in 1986 by Belgian brothers Serge and Axel Van Den Bossche — their names fused into one — when they took over their mother's small flowerpot business and gave it a new direction. Four decades on, the family-run house has become a design platform rather than a single voice, collaborating with designers from Ann Demeulemeester to Ottolenghi to Vincent Van Duysen on tableware, lighting and ceramics that now grace Michelin tables across the world.

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