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The brand

Montana

Montana was founded in 1982 by Peter J. Lassen, a former naval officer turned furniture man who happened also to be the great-grandson of Fritz Hansen. After years at Fritz Hansen — where his more radical ideas were judged too progressive for the late 1970s — Lassen left, took with him an unassuming 60×60 shelving sketch, and built it into a quiet design revolution from a workshop in the Funen village of Haarby. The name Montana was chosen for its international ring, its three modular syllables, and its play on the Danish montere — to assemble. Forty years on, the family-run brand still produces every module in Haarby, in a palette of 42 considered colours, on the founding philosophy that storage should leave room for personality rather than impose its own.

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